Lenko means many things to many people - apparently some kind of a parsnip to Japanese people. But to Dana Lenko it means the label she has been designing since 1999 in an attempt to stave off a real job. Luckily for her and her fragile dreams, Lenko has been pretty successful, available around Australia, the UK and Asia. The new Lenko Boutique in central Melbourne has been described as 'oasis of randomness in the city center'. 

From its original highly-collectible t-shirts, Lenko has expanded into dresses, shirts, skirts, shorts and jackets. The Lenko look incorporates bright colours, vintage and new fabrics, fun detailing and a sense of playfulness. Toys and kidswear have also become part of the range, which is growing every day.